Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. You’ve got the data and the analysis, now what?

Data 124

Data Survey How To Review 124

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. I was amazed at how easily it was to set up the tests and how profound the initial data was.

Consultant 106

Consultant Foursquare Technorati RSS 106

Sprout Social

JUNE 26, 2023

Collect quantitative data and qualitative data for an extra layer of insights. Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features.

Loyalty 121

Loyalty Retail Data Strategy 121

ProBlogger

AUGUST 30, 2015

You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Invite people from your email list to an informal focus group on the phone. Work on mobile? Email Marketing.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

FEBRUARY 8, 2023

It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. That might include brick-and-mortar shops, websites, email, social and mobile—anywhere a brand is present. More than half (66%) also use it to inform sales strategies.

Strategy 83

Strategy Marketing Loyalty Collaboration 83