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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo!

Industry 134
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Why Should You Invest in SEO?

Social Media Marketing

We all wanted to see the website we worked hard for with our blood, sweat, and tears to be on the first page of Google or Yahoo or even Bing. But it is not easy to show up in search engine results pages, especially on the first! Search Engine Optimization or SEO is a marketing strategy to improve search engine rankings.

SEO 94
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Connecting the Bridge Between Social Media And SEO

Your Escape From 9 to 5

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? For neophytes, the concept of search engine algorithms can be overwhelming. How can you boost your bottom line?

SEO 74
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Do You Need A Degree In Digital Marketing And Social Media?

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How important is a formal education for a career in marketing? What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. I get asked this question a lot. I am certifiable.

Blogroll 109
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95
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Demand Better Content

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They meticulously curate and edit this content so that it fits within the allotted pages. Through studying Web analytics and niche topics that are getting search engine traffic online, Demand Media uses the information to create content (mostly text articles and videos). Some of it is local, some national and some global. and Time Inc.

Content 103
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How to Optimize Your Blog for SEO: 5 Steps

Writtent Blog

89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. Blogging Online Marketing SEO CMS content optimization'

SEO 76