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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? You can read all about that here , here , and here.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: public relations measurement really isn’t tough. Don explains why (and how to do this right). Regardless, thanks for visiting!

Postrank 124
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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL!

Klout 105
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Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

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Weekly Roundup: Across The Pond And More

Waxing UnLyrical

Image: anthony kelly via Flickr , Creative Commons Here you go. I thought Richard’s report of his experiment was fascinating. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. These fine folk did: Jan.

Class 105