Ignite Social Media
MARCH 23, 2020
Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Right behind Zoom is TikTok on the charts.
Jon Loomer
MARCH 26, 2020
As a result, my next course will be focused less on Facebook ads and more on live streaming and virtual teleconferencing with webinars and Facebook Live. That should result in a lower cost to reach people (CPM). Many businesses are forced to go virtual, and they may not be comfortable in that space. Should You Change Your Pricing?
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Jon Loomer
JANUARY 29, 2019
Is the CPM also going up? Let’s assume a CPM of $10, which would mean $10 per 1,000 impressions. That doesn’t mean you will necessarily have a $10 CPM or be able to reach only 10,000 people in an audience of 100,000. The trigger is an action that a user will perform one time (like registering for a webinar).
Ignite Social Media
SEPTEMBER 4, 2019
While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Want to learn more?
Jon Loomer
NOVEMBER 15, 2018
During the past couple of years, my primary list builder has been a monthly webinar. That’s why I stopped my monthly webinar after April’s edition. And so, I finally restarted my monthly webinar, albeit temporarily, in November. I’ve thought of turning my webinar content into a video series.
Hootsuite
OCTOBER 28, 2019
subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. STEP 2 : Check it often.
Jon Loomer
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. The webinar is a comprehensive, exhaustive 90-minutes. You can register for it here.
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