article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Right behind Zoom is TikTok on the charts.

CPM 175
article thumbnail

Difficult Decisions in Difficult Times

Jon Loomer

As a result, my next course will be focused less on Facebook ads and more on live streaming and virtual teleconferencing with webinars and Facebook Live. I’ve thrown around the idea of a special community for entrepreneurs and business owners during this time. That should result in a lower cost to reach people (CPM).

CPM 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). With all the described options, you learn that one of the best uses of Facebook for your business is through the development of communities.

Facebook 259
article thumbnail

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). I think this is an 18 month play for social media advertising, for the social agency community. CPM rates are up 41%. Listen Now. The RSS feed is: [link].

CPM 118
article thumbnail

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

But what makes a blog truly valuable is the audience and community you build around it. This community is what and who you create your products and services for, it’s what appeals so much to advertisers. Advertising when done right is a way to help you expand the community you have today. To accelerate your growth.

article thumbnail

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

But what makes a blog truly valuable is the audience and community you build around it. This community is what and who you create your products and services for, it’s what appeals so much to advertisers. Advertising when done right is a way to help you expand the community you have today. To accelerate your growth.

article thumbnail

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. 13 Facebook Page features that will make your day by Socialbrite. ** 5 stars. 4 Tips for B2B Marketing on Facebook by Mashable. Facebook Marketing: Ultimate Guide by SEOmoz. ** 5 stars. 10 Tips for Advertising on Facebook by PPC Hero.