Dave Fleet

NOVEMBER 22, 2010

CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. The CPM metric would say yes. So, not every eyeball is even a good thing.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. However, you need to use social media analytics tools to get the essential metrics. How to Use Social Media Analytics Tools? Each social media network has its own analytics tool.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. How to track it: STEP 1 : Use a brand monitoring tool to track your total number of brand mentions. Note : Using social media analytics tools will make this process easier. STEP 3 : Be consistent.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate.

ROI 101

ROI Analytics Influencer Campaign 101

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program. There is no such thing as a Twitter strategy. Or a Facebook strategy. Investment.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program. There is no such thing as a Twitter strategy. Or a Facebook strategy. Investment.

Social Media 166

Social Media Strategy Alltop ROI 166

Hootsuite

MAY 17, 2021

You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe. Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Here’s how to calculate it: Cost per thousand impressions (CPM). Applause rate.

Social Media 145

Social Media HootSuite Metrics CPC 145