Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 100

ROI Analytics Influencer Campaign 100

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Everything in life, business, marketing, and social media has an opportunity cost. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Everything in life, business, marketing, and social media has an opportunity cost. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program.

Social Media 166

Social Media Strategy Alltop ROI 166

Hootsuite

MAY 17, 2021

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe. Here’s how to calculate it: Cost per thousand impressions (CPM). Applause rate.

Social Media 145

Social Media HootSuite Metrics CPC 145