Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Twist Image

SEPTEMBER 1, 2016

Full Steam Ahead ), but there is a sentiment that the major media companies are still being very protective of their respective networks, channels and properties. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing blog. The numbers don't lie. ad blocking.

Advertising 45

Advertising CPM Sentiment Mobile 45

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. This claim tends to be shouted loudest by those who also claim that organic reach is dead ( it’s not ).

CPA 113

CPA CPM Facebook Cost 113

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Everything in life, business, marketing, and social media has an opportunity cost. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program.

Social Media 167

Social Media Strategy Alltop ROI 167