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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others. Sentiment analysis.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media. Note : Using social media analytics tools will make this process easier.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe. Here’s how to calculate social share of voice: Social media engagement KPIs. KPIs for social media engagement measure the quality of the interactions with your social followers.