Dave Fleet

NOVEMBER 22, 2010

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. Use of social media tools brings with it expectations.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. However, you need to use social media analytics tools to get the essential metrics. How to Use Social Media Analytics Tools? Each social media network has its own analytics tool.

Analytics 52

Analytics Social Media ROI Metrics 52

Buffer Social

JULY 25, 2019

Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing). Case in point: sentiment.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67