Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate.

ROI 101

ROI Analytics Influencer Campaign 101

Buffer Social

JULY 25, 2019

Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. It’s taking all the social conversations in aggregate and looking at the overall tone of them. You can also get it from free tools like Brand Grader and Mention. Are they positive?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275