What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Some of the data used in this process includes: User Behavior. Sophisticated data analysis helps buyers to identify the best use of their advertising budgets. Engagement level.
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