Remove CPC Remove CPM Remove ROI Remove Social Media
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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know).

ROI 136
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Get your FREE social media calendar packed with ideas and examples.

Reddit 115
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click.

Report 152
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. By paying per impression, you can optimize your CPM to just $0.02 Then make sure you’re operating on a CPC bidding model.

CPM 148
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

You can also use these insights to increase the reach, engagement and ROI of your next video. Ad cost (CPM, CPE, CPC, CPCon). According to Sprout Social’s Index Edition XVII: Accelerate , 54% of marketers agree that video is the most valuable content type for achieving their social media goals.

Metrics 131
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

Campaign 152