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It's Not Me. It's You

Twist Image

This is what makes Social Media so different from other kinds of connections, communications and marketing opportunities. Yesterday, Marketing Charts , published the news item, Overposting Drives Away Facebook Fans. and that's the major challenge: brands (and Marketers) just can't help themselves. marketing charts.

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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. When no longer interested, 25% of consumers just delete, ignore, or filter emails (undetectable by marketers).

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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. They were ignoring her. ” She doesn’t and she’s right.

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Is Twitter Advertising a Threat to PPC?

Convince & Convert

On average, PPC ads generate clicks for approximately 20% of searches ( depending on who is reporting the data ). What this Means for Marketers. In 2011, Twitter (and partners like CoTweet ) will beging offering a “self-serve&# advertising system that will be easy for small businesses to use. Numbers Don’t Lie?

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The 10 Social Media Thoughts You Liked Best

Convince & Convert

There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. A terrific, relevant guest post from my friend Katie Van Domelan (now the client services manager at Cotweet – one of my clients). No frills, no flourishes.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

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My Computer Caught on Fire

Koka Sexton

I figure I’ll get the data off of them when I get a new computer. How NOT to use your Social Media Marketing Manager! I was going to pull them out and throw them into some enclosures but don’t need anything off of them since it was mainly used for browsing, FTP and other basic tasks. Use get_bookmarks() instead.