Webbiquity SMM

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Track customer sentiment. That’s where sentiment analysis can help you. Guest post by Mehdi Hussen.

Sentiment 142
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Reduces Marketing Costs. It’s highly effective marketing produced with very little direct cost.

comScore 299
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. There shouldn’t be dissonance here.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Answers, comments posted on your blog, etc.

SM2 187
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Book Review: Marketing in the Round

Webbiquity SMM

. • “(Metrics should also) include brand awareness, Web site traffic, and thought leadership, but be sure that all of those goals are combined with real, hard numbers, such as leads, conversions, sales, and profit—not just soft feel-good measurements, such as impressions, clicks, sentiment, likes, follows, fan, or plusses.

Review 186
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). As Albert Einstein famously said , “Make everything as simple as possible, but no simpler.” Social Mentions.

Metrics 195
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools.

Tools 206