Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

Social Media 198

Social Media Jive ROI Press Release 198

Jeff Esposito

APRIL 1, 2013

Aside from the cost of a Jive or Lithium, creating your own community comes with the task of recruiting users to the platform and keeping them coming back. Is community something that needs to be owned or can companies be successful leveraging the major social networks? What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well. Geographic/language coverage.

Tools 193

Tools Social Media Sysomos Vocus 193

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? Not many people WANT to buy banner ads because they would rather the pitch feel natural — they want the coverage to jive with the blogger. Furthermore, ever hear of banner blindness?

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 24, 2010

Simply give a person a 3 or 4 sentence email explaining what it is & does why it was created how it can benefit them and then…if it is something where incremental access costs next to nothing (like a SAAS offering) then give them a free account to check it out. Submit content that jives with the recipient. Be a purple cow.

Influencer 278

Influencer How To Press Release Blogger 278