Sherrilynne Starkie
JANUARY 27, 2020
Think about actual business outcomes such as increased revenues, volume of leads or numbers of new partnerships, for example. Use each member’s hourly cost of employment to estimate your budget and provide them with guidance on how much time they should dedicate to social media. 2 new partnerships in Q1”. Breakdown milestones.
Sherrilynne Starkie
FEBRUARY 18, 2020
In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Examples of Earned Media Success. Ransomware costs Canadian companies as much as $2.3 What is Earned Media? Earned media is media coverage or ‘good PR’. Here’s the problem. billion.
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Sherrilynne Starkie
MARCH 14, 2018
Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Campaigns are measured by leads generated, cost per acquisition, lead quality and average order size. For example, a 30-second video story will engage people who don’t want to spend time reading long stories.
Sherrilynne Starkie
JANUARY 29, 2018
In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. Social media audits.
Sherrilynne Starkie
JANUARY 22, 2019
For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. million in Newspack: a fast, secure, low-cost publishing system tailor for small newsrooms. The readership dashboard, available to publishers and business account owners, reveals reader insights.
Sherrilynne Starkie
AUGUST 27, 2018
Some cost thousands of dollars. Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. Google “online social media courses.” You get 222 million mentions returned. Some courses are free.
Sherrilynne Starkie
APRIL 12, 2018
For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” We often ask firms “What are you selling?”
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