Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. What part does social data play in all this? What part does social data play in all this? Market Research.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. Audiense: What sparked your interest in the connection between social data and TV? It dawned on me, why not use this data in the creation of the show too?

Data 60

Data Focus Group Compete Twitter 60

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media 101

Social Media Social CRM Repository Wiki 101

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. At little cost or effort, a business now potentially can reach far more customers or prospects. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62