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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. So how are websites replicating—and advancing—the traditional focus group?

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Best practices maximize marketing ROI. Qualifying Leads. Conversion Rate.

Metrics 140
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Increase your ROI: Let the data do the work

Audiense

Could social data help you achieve this fundamental objective? On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. What part does social data play in all this? What part does social data play in all this? Market Research. Influencer Marketing.

ROI 74
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How to supercharge your marketing strategy with AI automation

Sprout Social

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 103
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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening.

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What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. In-Depth Interviews.

Research 149
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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

Data 60