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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

CPC stands for Cost Per Click. CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. CPV is short for Cost Per View. What does CPA mean? CPA means Cost Per Acquisition. The cost of acquiring a new customer through your social media efforts.

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Turning Facebook Analytics Into Action

Jon Loomer

Perhaps instead of trying 10% off on remarketing to this group, change the ad copy to “add to cart and save 20% now,” offering an incentive to users to add to their cart. One of the most valuable target groupings that surprisingly doesn’t get much attention is previous purchasers. Their CPA goal is $20.

Analytics 167
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How Much Do Facebook Fans Still Matter?

Jon Loomer

There were times when I’d mention fans or WCA in the ad set name, but it wasn’t because I was targeting those groups. Ad Targeting Cost Trends. It’s more because I have a growing audience of a much more effective group. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. WCA: $17,240.65

CPA 113
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Your options are: CPV (cost per view) — pay after someone has watched your video for 30 seconds). CPM (cost per impression) — pay after your ad has been viewed 1,000 times). CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website). Then it’s time to talk about costs.

YouTube 108
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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

This is known as a pay-for-outcome or cost-per-action model. As mentioned above, the overwhelming majority of brands (99%) use a cost-per-action (CPA) model, like paying a commission per sale. Other options include cost per lead, cost per click, and cost per install. If you’re one of the 20.4%

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

Running effective campaigns will continue to be challenging and competitive for Facebook and Instagram advertisers, both in ad cost and inventory, and it’s very clear that marketers must iterate and innovate at a rapid scale. Now they can be segmented and targeted into unique groupings. Custom Combination Website Custom Audiences.

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Crafting a Support Network as a Founder and CEO

Buffer Social

Of course, for most of us, cost is a key factor here. For example, my financial advisor is connected to a group of people specialized in various different aspects, and was able to connect me with an attorney to help set up a trust. And there’s no doubt that I progressed faster than alone.

CPA 73