Direct Marketing Observations

JANUARY 6, 2010

You have to pay for it, but the cost is not obscene. Not only does his blog, Convince and Convert bring value to those who read it, but he also stumbles across things that he shares with his readers that make him better and us as well. 5) Tamar Weinberg is a star.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

APRIL 26, 2010

magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

FEBRUARY 11, 2010

In fact your only costs when first starting out will be or could be design and labor. That can certainly affect any and all social media marketing efforts, as well as marketing efforts in general. If you got no money, then you go no money. However, I do want to point out that the barriers for entry into social media are relatively low.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. I haven’t done a post like this in a while. But I bookmark and favorite posts just like you. Here are 10 of my most recent favorites.

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

SEPTEMBER 8, 2010

Smart phones -As we continue to move away from the desktop, and as the cost continues to drop and functionality rises, pretty soon, everyone will be armed with a device that will replace the television, the theater, the land line, the desk top computer and email. It’s social messaging at it’s finest.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

JANUARY 4, 2010

Every executive understands the numbers associated with keeping a customer versus the cost of acquiring one, yet Service rarely has a seat at the executive table. Customer service is probably the one department with the most experience in developing customer relationships across your entire organization.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

JANUARY 18, 2010

But it comes at a cost in 2 forms. Our society devours celebrities as three squares a day. Because of this, and because of the social web, that potential for celebrity exists at every turn. One form is what we hope to gain from that transaction and the other comes in the form of what we give up or are willing to part with.

Privacy 162

Privacy Social Networking Cost Facebook 162

Direct Marketing Observations

JANUARY 25, 2019

Clearly social networking and social networks fill a niche and a need to communicate, to share, to emote and to vent, but at what cost? There were things like it already such as MySpace and or Friendster, but we had seen nothing quite like it. When does Facebook jump the shark?

Facebook 170

Facebook Social Networking MySpace Comparison 170