Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. There were more than 8.9 That’s the power of compelling content.

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. Initially this test will support campaigns driving website clicks or conversions, or video views.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MARCH 8, 2015

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150