Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. These platforms were for conversations with constituents in real time.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

JULY 18, 2012

takes issue with this idea of ranking people's influence on these internal networks. as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better). (as

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

JANUARY 6, 2014

We use sophisticated algorithms to measure the specific level of influence people have among their friends. We’re abdicating our relationships and conversations in favor of statistical models and algorithms. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

JANUARY 20, 2014

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Monitoring, filtering, and analyzing conversations. Those “influencers” you’re always trying to reach?

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

AUGUST 22, 2011

I became known as the guy who could get conversations started, who could help increase traffic to a post, and who would be willing to give an opinion when no one else would. Popularity on our own hello.bah.com community a few years ago. I was one of the first community managers and was a very visible and active champion for the platform.

Communities 114

Communities Microblogging Web 2.0 Wiki 114

Social Media Strategery

OCTOBER 6, 2008

This is the team that I lead, and I can tell you that my background in communications has heavily influenced my team’s approach to social media. JE I hope this post was in direct relation to our conversation on friday, punk. haha JE I hope this post was in direct relation to our conversation on friday, punk.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

OCTOBER 27, 2009

If you comment on someone else’s blog and they reply to you, continue in the conversation. You have to take part in the conversation if you ever hope to influence it. Be able to have an entire conversation with someone and connect with them as a person. BE responsive – If someone emails you, email them back.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94