Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Young people of the new WWW generation snuck in whenever, wherever, and on whatever they like. Previously, to have a mobile phone, you needed a large bank account.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Peter is also the founder of Gizmodo, Joystiq, hackaday, and Engadget Mobile. To me, the value you bring to the conversation speaks for itself.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Social Media Will Change Your Business : This is an update to an old article from BusinessWeek on how blogs have changed your business. Not anymore — it’s about social media (which typically encompasses blogs too). How Does a Company Dip its Toes in the Conversation? : You can learn a thing or two from it.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Disclosure: I helped plant the social media seeds for rushIMPRINT.) The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237