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Is Facebook advertising worth it?

Sherrilynne Starkie

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. Another option is the CPM (cost per thousand impressions) payment type.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Click-through rate (CTR): How often a Facebook user clicked on your ad. Cost per click (CPC): The amount you had to spend for each click. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). How to use AdsReport. Objective-specific Facebook Ads metrics.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

This means that you now have three decisions to make: what to optimize for, how much to bid and when you get charged. For example, you could now optimize for website conversions and pay for link clicks using automatic bidding. Clicks now only refer to link clicks when the objective is Clicks to Website or Website Conversions.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Mobile it totally optin and you need to start building your mobile optin list now. Keep in mind we all start in the same place and that’s at ZERO!

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

How to Create Automated Rules. Cost Per Mobile App Install. Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 Lifetime Spent.

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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

The beauty of Instagram ads is that they are a great way to get leads and generate traffic to your website, your landing page, or your mobile app from Instagram. For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. How’s that solution working for you?

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The Complete Beginner’s Guide to Quora Ads

agora pulse

Today, I will show you the ins and outs of Quora Advertising, including a tour of the platform and how you can apply to become an advertiser. At this point, you may be thinking, “Oh dear, does this mean we have to learn how to advertise on ANOTHER platform from scratch?!”. For example, this view shows his our conversions over time.

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