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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. Diversify content across platforms while maintaining your campaign identity. Generate qualified leads.

Campaign 141
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Sponsored content. Owned media is essentially free to publish.

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Blogging / Content. Of course, there are many more awesome blogs out there. consumer laws.

Mashup 130
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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. This can be done in a number of ways, such as: Creating shareable content. Earned and paid media. You can use these insights to tailor your content and outperform your competitors. Customer data.

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How to Get More Clients for Your Social Media Agency

agora pulse

Ask a specific question or give them a testimonial template to make the process super-easy. Offer high-value content at no cost. Consider sharing a compelling case study, publishing a how-to ebook, or creating a quick-start social media guide to attract prospects. Want more helpful, actionable content like this?

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Hubspot 3 launches

Janet Fouts

Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Social media publishing. Is your paid search getting people to the website and then losing the conversion?

Hubspot 123
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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

With the Pro Pack you get A/B testing, pro insights, advanced configuration options, and access to pro templates. It comes with a library of nicely designed form templates to get you started, and the forms you build will work equally well on desktop and mobile. WPForms – WPForms is a drag and drop form builder for WordPress.