Adam Sherk

MAY 15, 2009

The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com. This, of course, conforms to best SEO practices when moving any content and was accepted and built into the timeline.

URL 100

URL Syndication SEO Press Release 100

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Kikolani

DECEMBER 8, 2015

If your website is receiving reduced web traffic or the present strategy in place is not working as efficiently as it once did then you probably have been penalized by Google. Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Why did we get the Penalty?

Google 82

Google Domain Name Directory Engineering 82

Kikolani

JULY 20, 2016

Let’s get this out of the way first: there is no time guarantee of when your new website is going to be added to the Google index. Google says, “ Crawling and indexing are processes which can take some time and which rely on many factors. Google indexing factors. If the content is crawl-able. The website structure.

Google 60

Google Directory Domain Name SEO 60

Kikolani

JULY 20, 2016

Let’s get this out of the way first: there is no time guarantee of when your new website is going to be added to the Google index. Google says, “ Crawling and indexing are processes which can take some time and which rely on many factors. Google indexing factors. If the content is crawl-able. The website structure.

Google 60

Google Directory Domain Name SEO 60

Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Convince & Convert

APRIL 10, 2018

Plus, every conference has the same MVP attendee: some guy named Google. As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres. Collaborate with your speakers to produce teaser content. Take the conference content and spread it as widely as possible.

Eventful 156

Eventful Social Media Conference Hashtag 156

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed.

Small Business 87

Small Business Content Facebook Case Study 87

ProBlogger

JULY 30, 2014

Getting on Google News. As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. What is Google News and why is it important?

News 52

News SEO Google Press Release 52

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

News 40

News Press Release URL Analytics 40

Convince & Convert

APRIL 10, 2018

Plus, every conference has the same MVP attendee: some guy named Google. As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres. Collaborate with your speakers to produce teaser content. Take the conference content and spread it as widely as possible.

Eventful 109

Eventful Social Media Conference Hashtag 109

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Finally, don’t forget to include the URL, as Newsweek did on this page: That one is probably a technical glitch, but it’s a big one. Related posts: Google News Wants Title Tags to Match Headlines?

Syndication 117

Syndication URL Press Release SEO 117

Bill Hartzer

JANUARY 12, 2011

When you click a link or visit a web page on your web site, does the URL change? Flash can be embedded into html pages, so you may be okay–just make sure that you have other content on your web pages (lots of text) so that the search engines can read what your web page is about: search engines generally do not index and read Flash.

Engineering 154

Engineering Press Release URL Domain Name 154

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Coming up with a viable metered model that still allows a wide audience to discover and interact with the content – in the ways that they prefer – is just one step on a challenging road ahead.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. First, a quick look at how news content is currently being included in real-time search results. So how can news sites maximize their real-time search visibility?

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

JANUARY 7, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

Syndication 111

Syndication Press Release SEO Publishing 111

Proactive Report

MAY 20, 2013

Avinash Kaushik, Digital Marketing Evangelist for Google. You’re producing content – or you should be. One of the joys of digital content is that we can measure everything.What to measure is the trick. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports. Form too long?

Skills 89

Skills Analytics Press Release Metrics 89

Adam Sherk

JUNE 12, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Proactive Report

NOVEMBER 1, 2009

There has been speculation about the efficacy of putting news content into RSS feeds for some time. As early as 2005 Charlene Li, then at Forrester Research, said “if you do nothing else, put your press releases in RSS feeds.&#. Other research shows that 98% of journalists start a story by doing a Google search.

Feed 40

Feed Feedly Google Press Release 40

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Kikolani

JULY 5, 2016

Ideally, you already have the subject matter knowledge and some great content ideas. Outbrain is a content amplification solution that you can use to get your content placed on major websites. Then, Outbrain places your content on relevant websites that receive a significant amount of traffic. Think about it.

Tools 82

Tools Affiliate marketing Banking Press Release 82

Proactive Report

DECEMBER 4, 2013

Here are the questions and answers, with some expanded content. Outputs: Press release, blog posts, influencer outreach, Twitter party. The content reached more than 150,000 new people. In light of Google’s new link rules, can tracking links still be used in content? In PR we track a lot of content.

Netvibes 81

Netvibes Repository Metrics Press Release 81

Kikolani

JUNE 15, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 10 Free Tools Every Business Blogger Should Bookmark – Explore the free tools out there that will help you be better at business blogging and content creation. Blogging / Writing. Business / Career.

Mashup 120

Mashup Resources Blogger RSS 120

Adam Sherk

APRIL 26, 2010

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 149

News Module Widget Facebook 149

Kikolani

JULY 5, 2016

Ideally, you already have the subject matter knowledge and some great content ideas. Outbrain is a content amplification solution that you can use to get your content placed on major websites. Then, Outbrain places your content on relevant websites that receive a significant amount of traffic. Think about it.

Tools 60

Tools Affiliate marketing Banking Press Release 60

Convince & Convert

FEBRUARY 24, 2012

Today, seven weeks later, I have approximately 36K hits with 116 likes, 42 dislikes and a lot of comments – many of which I’ve had to remove for their surprising illicit content. Push out official press release or SMR (social media release) to tease it. between Crystal Light’s and mine.

Campaign 123

Campaign Press Release SEO YouTube 123

Proactive Report

SEPTEMBER 26, 2011

While I have been researching the elements needed to make a press release relevant in the digital age I’ve become a big fan of Diigo. One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story.

Social Media 89

Social Media Tools Press Release Blogger 89

Proactive Report

MAY 20, 2013

Avinash Kaushik, Digital Marketing Evangelist for Google. You’re producing content – or you should be. One of the joys of digital content is that we can measure everything.What to measure is the trick. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports. Form too long?

Skills 53

Skills Analytics Press Release Metrics 53

Proactive Report

MAY 20, 2013

Avinash Kaushik, Digital Marketing Evangelist for Google. You’re producing content – or you should be. One of the joys of digital content is that we can measure everything.What to measure is the trick. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports. Form too long?

Skills 40

Skills Analytics Press Release Metrics 40