Jeff Esposito

article thumbnail

Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 37
article thumbnail

Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 20
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. Google tried, but has yet to provide a competitor with Google+, Timberlake couldn’t bring the sexy back to Myspace, Instagram is owned by Zuck, and Snapchat; well they have their own issues. The answer is No.

Meme 54
article thumbnail

Who do you trust on social media?

Jeff Esposito

In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.

article thumbnail

Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. People love puppies and kittens, but even without that, the content is often shareable and something that could benefit someone within my network that leads to sharing.

article thumbnail

Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. People love puppies and kittens, but even without that, the content is often shareable and something that could benefit someone within my network that leads to sharing.

article thumbnail

Why I am not sleeping on Google+

Jeff Esposito

In case you haven’t heard, Google has launched a new network for its users, Google+. Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. If you have used Google search, YouTube, Gmail, Google Analytics, Google Docs or Google Voice, you are a Google User.

Google 51