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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

When you post a Story on TikTok, it appears on your main feed tagged with a blue Story icon that takes viewers to that specific Story. That means your relevant content all lives in one place , even if you had to post multiple segments because you went over the 15-second time limit. Step 2: Customize your content. baderalsafar.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

You’ll see Reels from accounts you follow in your main feed, but there are two other places Instagram Reels from other creators and brands can be discovered: The Reels tab This is basically Instagram’s version of the TikTok For You page. Speaking of which: check out our guide to getting your content on the Instagram Explore page.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. I dare you to find me some more authentic content than this smiling baby.

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“The Algorithm,” Explained

Likeable

From a social perspective at least, you should think twice before taking it at face value when the term gets dropped in your next meeting as “the reason our content is underperforming.” Algorithms are what make your social feed possible. like, share, or comment on) any of your content. So, what is the algorithm?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. During A/B testing, only a portion of your audience sees each test. Related: Mute, Troll.

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