Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. social media is not to blame. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

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Social Media B2B Strategy Consultant 147

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JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Strategy Curation Privacy 133

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SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. The numbers and lists thing works.

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Social Media Strategy Social CRM Consultant 141

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JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. It's the Servant of Strategy, Not the Master!

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Social Media Strategy Metrics Organization 134

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APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest.

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iPad Content iPhone Wireless 136

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SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert.

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Social Media Strategy Consultant Tweetdeck 167

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AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

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Conversation Social Media Social CRM Consultant 116

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MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. He knows what he’s doing, and I can assure you the content will be solid.

Price 108

Price Social CRM Social Media Consultant 108

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MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

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Social Media Strategy Consultant Social CRM 137

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JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media ScoutLabs Company Consultant 153

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MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

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Social Media Strategy YouTube LinkedIn 133

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AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Strategy Analysis Reputation 119

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MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

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Metrics Social Media eBook Social CRM 116

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content. Content is king, agreed.

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Social Media Strategy Foursquare Social CRM 124

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MARCH 2, 2010

This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. (A link] #fb [link] Jim Jinright 4 Reasons the Social Business Evolution Starts Now [link] [link] Lori Taylor 3 Reasons the Social Business Evolution Starts Now!

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JUNE 23, 2010

Sadly enough, most people don’t know that their content is public; a wonderful example is seen below. Use LinkedIn. Yes, LinkedIn is a more professional medium but I still think adding “SEO&# to your name is annoying. However, I’d MUCH rather see that on LinkedIn than Facebook. Of course not.

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Facebook SEO Policies Groups 268

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APRIL 7, 2010

It has natural constraints on where and when you would use it to create content – just as Yelp does. On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr! blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. if that helps.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But video blog posts?

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Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. But now, even the best content is beyond the official SXSW boundaries. as they are in Asia, just not yet.

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Social Media Strategy Conference Eventful 126