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How to optimize your marketing budget: Do more with less

Sprout Social

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Using a zero-based budgeting framework lets you focus on accounting for projected costs and performance outcomes for new initiatives where there isn’t past data to reference.

Marketing 132
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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity SMM

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins.

WordPress 182
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes.

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Prepare Your Website for Geolocation with WordPress

Kikolani

The best way to integrate geolocation services into your green business website is to start with a solid, SEO-friendly website hosting platform that can seamlessly integrate geolocation. Many small business owners choose to use a content management system (CMS), such as WordPress, for a hassle-free website and infinite customization options.

WordPress 167
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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. The theme is well-supported and allows my team to design sites that all look different, but are built on a stable, easy-to-maintain platform.

WordPress 208
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The Blogger’s Essential WordPress Guide: 13 Top Tutorials

ProBlogger

I know that many readers do use WordPress—either the free or paid version—and it’s the content management system of choice for many high-profile sites. In case you’ve missed any of these great posts, I thought I’d compile them all here for easy reference. Getting started. WordPress.com or WordPress.org?

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Increase Your SEO By Appearing on Google News

ProBlogger

If you lift a quote from another news site, be sure to reference them, otherwise you’re just stealing other people’s work, which Google definitely won’t like. It’s generally accepted that articles made using popular content management systems like WordPress will be crawlable by Google without you having to make any manual changes.

News 52