Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Saying It Social

SEPTEMBER 8, 2010

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 While the statistics presented above were just for Google, the major search engines all have their own local listings in some form so it is extremely important to get listed on their platforms as well.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Buffer Social

JULY 27, 2016

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. Well, that opportunity is now on Snapchat. My conclusion: All good things!

API 40

API Marketing comScore Video 40

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. More than half of Pinterest’s MAUs are weekly active users, which means they log-on to the platform at least once a week. How many of them are yours? million U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Hootsuite

SEPTEMBER 10, 2019

For example, you can use them to search a specific website, social network, or online database. For example, searching Instagram AND Facebook AND TikTok reveals only sources that mention all three of these social networks. Companies often share statistics or announcements in their social profiles.

Research 111

Research Social Media HootSuite Tips 111

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And they were right.

Mobile 80

Mobile Strategy comScore Content 80

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 14, 2016

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. However, one of the biggest problems still in existence is Instagram’s API, which prevents third-party tools from commenting outside the native platform. Instagram users spend an enormous amount of time on the platform.

Instagram 40

Instagram Brands How To Fashion 40