Remove Compete Remove Marketing Remove Retail Remove Sentiment
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 105
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5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. Diversity Needs to be a Priority.

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How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics.

Review 128
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals. With that, you can strengthen the groundwork for brand growth.

Hashtag 52
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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.