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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. This will enable you to optimize your offer to compete.

Analysis 101
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. However, it’s not impossible.

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How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Review analysis guides you toward the things that strengthen and weaken your brand image.

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5 Post-Lockdown Influencer Marketing Trends

Pixlee

Now, compete-the-look images feature a mask and hand sanitizer. As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. Influencer marketing in 2020 looks very different than it did even one year ago.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

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