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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can voice your displeasure immediately in 140 characters or less on Twitter. Customers should not have to compete with a brand. They didn’t really ask. The truth finally evens the playing field.

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Let’s Get Real… Does Your Content Convert?

Pam Moore

If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Are you increasing your social currency with your actions? Social currency = attention + action. Need us to help train your team?

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. An easy way to do this is through Twitter Advanced Search.

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How To Promote Your Content Through Social Ads Effectively

Kikolani

But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms.

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How to Use Twitter for Business

Later

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business?

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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. That’s what focus groups have become, haven’t they? “Do Asking the right question. Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&#

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