4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
What is Market Research?
OCTOBER 18, 2014
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. The main types of qualitative research are focus groups (e.g. The main two types of qualitative research are focus groups and in-depth conversations. Focus Groups.
An Introduction to Social Media for Business
AUGUST 23, 2016
Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. So if consumers are competing, which they shouldn’t be, at least brands know that there are eyes and ears on the customer experience now. delivering a powerful customer experience. What happened?
PB146: How to Write Effective Sales Copy
AUGUST 15, 2016
Whether that would be blog post, sales emails, creating a sales pages, or even selling on social media. A lot has been written about the topic particularly focusing upon techniques to use in headlines or titles, keywords, power words, and getting the call to action right. How Being a Good Listener Can Help You Write Effective Sales Copy . Today, I want to talk about writing great sales copy.
Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
Buzz Marketing for Technology
JUNE 27, 2008
It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. Yet the gap between students’ research competence and what’s required of a modern college graduate can’t easily be solved without a framework that encompasses faculty members, librarians, technicians and those who study teaching methods. Last fall, a modified version of the program was established that focuses on full departments rather than on individual faculty members.
Understanding the Difference Between “Want” and “Want to Buy”
JANUARY 30, 2011
The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for. “My New Year’s resolution was to focus on marketing, so this is perfect!” Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. Then that’s your focus: what people want. “Will you look at that bedding?
Where are my peanuts?
AUGUST 9, 2010
I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Bravo. Thanks!