4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
What is Market Research?
OCTOBER 18, 2014
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. The main types of qualitative research are focus groups (e.g. The main two types of qualitative research are focus groups and in-depth conversations. Focus Groups.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. So if consumers are competing, which they shouldn’t be, at least brands know that there are eyes and ears on the customer experience now. delivering a powerful customer experience. What happened?
Seth Godin on Steroids: Here’s My Evernote Password
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. Customer Focused Content Marketing Works for MindLeaders. million. Source: Quora.
Understanding the Difference Between “Want” and “Want to Buy”
JANUARY 30, 2011
The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for. “My New Year’s resolution was to focus on marketing, so this is perfect!” Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. Then that’s your focus: what people want. “Will you look at that bedding?
Where are my peanuts?
AUGUST 9, 2010
I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Bravo. Thanks!