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| | THE JORDAN RULES
JULY 20, 2012 [Compete, Focus Group] UX: The Key to Successful Social Media
User Research: I'm not sure why brands find comfort in buying research from other companies, but the best form of user research (in my experience) to inform a social strategy are focus groups and card-sorts. Focus groups will help determine what your users are really interested in, and card sorts (or something similar) will help you determine communications strategy.
| || | VIPER CHILL
DECEMBER 2, 2012 [Compete, Focus Group] Seth Godin on Steroids: Here’s My Evernote Password
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. Customer Focused Content Marketing Works for MindLeaders. million. Source: Quora.
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ACIDLABS [Compete, Focus Group] Applying the New Capitalist Manifesto to Open Government
| MONDAY, JANUARY 24, 2011
Constructive Government policy reform should rather focus
on response over reaction and creating generational social benefit. Policy reform ought to focus
on renewal or even growth of resources and elimination or consumption of waste. Constructive Governments focus
on achieving the IMPOSSIBLE—NOT just settling for the humdrum, workaday POSSIBLE. Instead of competing
for votes and opinion , they are masters of policy creativity : the art of popping new policy agendas into existence that rivals have long since written off as undoable, unattainable, or simply impractical.”. MORE >>
IDACONCPTS [Compete, Focus Group] Where are my peanuts?
| MONDAY, AUGUST 9, 2010
I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete
Against Brand Leaders by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Take a look at this testimonial from a participant in a focus group
on airlines: You know, I have a dry cleaner at the end of my street. Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. – Consumers were ok with this idea and generally accepted it. Sprint. MORE >>
CONVINCE & CONVERT [Compete, Focus Group] Convince and Convert Blog: Social Media Strategy and Social Media.
| WEDNESDAY, JULY 28, 2010
Website surveys, email surveys, Facebook inquiries, focus groups
, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing
on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing
on the basic utility of our needs. Taxi Mike’s Dining Guide is a simple, 8.5×11, Wisely, he also includes a map of the downtown area on the front. Bravo. MORE >>
PROBLOGGER [Compete, Focus Group] Understanding the Difference Between “Want” and “Want to Buy”
| SUNDAY, JANUARY 30, 2011
The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for. “My New Year’s resolution was to focus
on marketing, so this is perfect!” Yet all the admiration in the world couldn’t compete
with the prospect’s lack of buying intent. That’s what focus groups
have become, haven’t they? Then that’s your focus
: what people want. This guest post is by Ryan Barton of The Smart Marketing Blog. As I was sitting at a café over breakfast, the couple nearby flipped through their Sunday paper. said one reader. MORE >>
CITIZEN MARKETER 2.1 [Compete, Focus Group] Insight's from the AMA's M-planet's Conference
| TUESDAY, JANUARY 27, 2009
The approach that Xerox is taking is more CRM and focus group
oriented which is a good first step but it's too bad that they aren't taking it a step further and listening to the socialsphere. Anne went on to stress the importance of going back to basics with a focus
on brand, messaging, and measurement. NEXT UP: My session which is titled - Competing
in a World of Networked Organizations: Implications for Marketing. This approach should avoid missing opportunities while not betting the farm on a trend or technology that may or not pan out. More to come. MORE >>
- [Compete, Focus Group] Facebook’s monetisation plan? Market research? FRESHNETWORKS | MONDAY, FEBRUARY 2, 2009
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