| |  Compete + Focus Group | 12 articles |
| Page 1 of 1 | Previous | Next | BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 28, 2012  4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you. | THE JORDAN RULES JULY 20, 2012  UX: The Key to Successful Social Media User Research: I'm not sure why brands find comfort in buying research from other companies, but the best form of user research (in my experience) to inform a social strategy are focus groups and card-sorts. Focus groups will help determine what your users are really interested in, and card sorts (or something similar) will help you determine communications strategy. | | | | | |
| | | BUZZ MARKETING FOR TECHNOLOGY JUNE 27, 2008 Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. Yet the gap between students’ research competence and what’s required of a modern college graduate can’t easily be solved without a framework that encompasses faculty members, librarians, technicians and those who study teaching methods. Last fall, a modified version of the program was established that focuses on full departments rather than on individual faculty members. | | ACIDLABS JANUARY 24, 2011 Applying the New Capitalist Manifesto to Open Government Constructive Government policy reform should rather focus on response over reaction and creating generational social benefit. Policy reform ought to focus on renewal or even growth of resources and elimination or consumption of waste. Constructive Governments focus on achieving the IMPOSSIBLE—NOT just settling for the humdrum, workaday POSSIBLE. Instead of competing for votes and opinion , they are masters of policy creativity : the art of popping new policy agendas into existence that rivals have long since written off as undoable, unattainable, or simply impractical.”. | | | | | | | |
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VIPER CHILL | SUNDAY, DECEMBER 2, 2012  Seth Godin on Steroids: Here’s My Evernote Password
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. Customer Focused Content Marketing Works for MindLeaders. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities. You Can Compete With Free, And Win. million. ” Source: Business Week. MORE >> -
IDACONCPTS | MONDAY, AUGUST 9, 2010  Where are my peanuts?
I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. – Consumers were ok with this idea and generally accepted it. Sprint. MORE >> -
CONVINCE & CONVERT | WEDNESDAY, JULY 28, 2010 Convince and Convert Blog: Social Media Strategy and Social Media.
Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi Mike’s Dining Guide is a simple, 8.5×11, Wisely, he also includes a map of the downtown area on the front. Bravo. MORE >> -
PROBLOGGER | SUNDAY, JANUARY 30, 2011  Understanding the Difference Between “Want” and “Want to Buy”
The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for.&# “My New Year’s resolution was to focus on marketing, so this is perfect!” Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. That’s what focus groups have become, haven’t they? Then that’s your focus: what people want. This guest post is by Ryan Barton of The Smart Marketing Blog. As I was sitting at a café over breakfast, the couple nearby flipped through their Sunday paper. said one reader. MORE >> -
CITIZEN MARKETER 2.1 | TUESDAY, JANUARY 27, 2009  Insight's from the AMA's M-planet's Conference
The approach that Xerox is taking is more CRM and focus group oriented which is a good first step but it's too bad that they aren't taking it a step further and listening to the socialsphere. Anne went on to stress the importance of going back to basics with a focus on brand, messaging, and measurement. NEXT UP: My session which is titled - Competing in a World of Networked Organizations: Implications for Marketing. This approach should avoid missing opportunities while not betting the farm on a trend or technology that may or not pan out. More to come. MORE >> -
- Facebook’s monetisation plan? Market research? FRESHNETWORKS | MONDAY, FEBRUARY 2, 2009
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