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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed. LinkedIn specifically recommends boosting posts that feature thought leadership, customer spotlights, product launches, and events. Another con is that you have limited ad placement choices.

LinkedIn 108
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. If you’re selling clothing online, an ad featuring a big sale or coupon may bring in some business. Get a demo of Hootsuite Social Advertising today.

Cost 94
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

Video 145
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10 best competitor benchmarking tools in 2019

Unmetric

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. It provides a host of features that will help you analyze your brand’s social media performance and make better marketing decisions.

Tools 85
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How To Promote Your Content Through Social Ads Effectively

Kikolani

Pinterest: Here you have the “Promoted Pins” feature. LinkedIn suggests that you include special offers, free demos or trials and unique benefits because these kind of ads are the best-performing ones here. If you decide to do so, I would advice against using the “Boost Post” feature on Facebook. Scheduling.

Content 60
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How to put together a top-tier SaaS marketing strategy

Sprout Social

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Feature announcements. What makes SaaS marketing “different?”.

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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

With new features like Meta Pixel and Facebook Shops making it even easier for brands to optimize campaigns and for shoppers to purchase from you, it makes a ton of sense to be selling your goods and services on the OG social network. With millions of businesses to compete with, competition to stand out from the pack is fierce.

Strategy 100