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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed. Perhaps even more important, you can plan your social ads to complement your organic content, rather than compete with those organic views. Another con is that you have limited ad placement choices.

LinkedIn 107
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. Conversion rate ranking: How your ad is expected to convert compared to others competing for the same audience and goal. Request a Demo. Your location.

Cost 94
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

Video 145
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This Week in Social Media – 7/17/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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10 best competitor benchmarking tools in 2019

Unmetric

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. This tool helps you discover your competitors’ traffic volume, traffic source, mobile vs desktop traffic, top landing pages, subdomains, and much more. Sign up for a demo.

Tools 85
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How To Promote Your Content Through Social Ads Effectively

Kikolani

LinkedIn suggests that you include special offers, free demos or trials and unique benefits because these kind of ads are the best-performing ones here. You don’t want to go overboard on this, but you also need to have enough budget available to compete against other players. LinkedIn: This is geared for a more business audience.

Content 60
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How to put together a top-tier SaaS marketing strategy

Sprout Social

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.