Compete, Conversation, Focus Group and Marketing

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. They’re leveraging social media and loyalty data.

Focus Group

Focus Group Groups Groups Loyalty

What is Market Research?

Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research

Research Focus Group Marketing Survey

Let’s Get Real… Does Your Content Convert?

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Are you one of the 22% of businesses that are satisfied with their conversion rates? Social currency = attention + action.

Content

Content Training ROI Compete

CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media

Social Media Sentiment Metrics Data

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data

Data Focus Group Compete Twitter

How To Promote Your Content Through Social Ads Effectively

Kikolani

AUGUST 18, 2015

Your website or blog is the most important piece of the puzzle in online marketing. If your ad gets comments, you should answer them to create a conversation and get curious users to see what is going on in there as well. Your Online Home Is Your Castle. Protect It At All Costs. Your Online Home Is Your Castle.

Content

Content How To Reddit Campaign

Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

JANUARY 30, 2011

This guest post is by Ryan Barton of The Smart Marketing Blog. As I tend to do, I eavesdropped on their conversation. Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want&# impulse is vital to your online success. I’m always up for some good marketing insight!!,”

Buy

Buy eBook Compete Small Business

How to master the 3 pillars of brand reputation management

Sprout Social

MARCH 15, 2022

Unforeseen events can put local businesses at the center of national conversations. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Your brand reputation doesn’t live in a marketing vacuum.

Reputation

Reputation Brands How To Review

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media

Social Media Strategy Consultant B2B

How to Use Retail Bots for Sales and Customer Service

Hootsuite

APRIL 11, 2022

By automating these basic tasks, you free up your human agents to efficiently handle higher-value engagements that require a 1:1 conversation. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Automate simple customer service conversations. Collect feedback.

Retail

Retail FAQ How To Survey

How Data Is Used to Refine Marketing Messages

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means.

Data

Data Marketing Campaign Film

How to Use Twitter for Business

Later

JUNE 11, 2021

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. The #Tokyo2020 Olympics will have close to equal representation of women and men competing for the first time in its history! Ready to learn how to use Twitter for business? Let’s get into it.

Twitter

Twitter How To Compete Hashtag

5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Trend 5: The evolution from multichannel to omnichannel marketing. Let’s dive in! 5 data-backed social media trends you need to know for 2019.

Trends

Trends Social Media Data Authentication

PB146: How to Write Effective Sales Copy

ProBlogger

AUGUST 15, 2016

We try to talk to them as much as possible to understand how we could market the product. But two, it does help us as we begin to plan about how we’re going to market that product. We talk to them in numerous conversations about what the product is like, asking some of those types of questions. That, as I said before, maybe you.

How To

How To eBook Collaboration Course

PB146: How to Write Effective Sales Copy

ProBlogger

AUGUST 15, 2016

We try to talk to them as much as possible to understand how we could market the product. But two, it does help us as we begin to plan about how we’re going to market that product. We talk to them in numerous conversations about what the product is like, asking some of those types of questions. That, as I said before, maybe you.

How To

How To eBook Collaboration Course

Social Listening: Best Practices For Growing Businesses

Keyhole.co

MARCH 16, 2023

Hearing what customers say on social media is one thing, but understanding how to use their conversations to your brand’s advantage is another. What would happen, if you as a shoe brand (for instance) chime into that conversation with a link to your black shoe — including a discount coupon? 500 million tweets are sent every day.

Fashion

Fashion Sentiment Collaboration Policies

Social Media Informer

4 Ways Your Website Can Replace Focus Groups

What is Market Research?

Trending Sources

Let’s Get Real… Does Your Content Convert?

CEOs: If you’re not asking for a social media scorecard, you need to be

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

How To Promote Your Content Through Social Ads Effectively

Understanding the Difference Between “Want” and “Want to Buy”

How to master the 3 pillars of brand reputation management

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Use Retail Bots for Sales and Customer Service

How Data Is Used to Refine Marketing Messages

How to Use Twitter for Business

5 Data-Backed Social Media Trends You Need to Know for 2019

PB146: How to Write Effective Sales Copy

PB146: How to Write Effective Sales Copy

Social Listening: Best Practices For Growing Businesses

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