Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands. Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. The basic functions are free.

Blogger 196
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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. So far Google seems to agree.

Examples 102
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25 Random Observations about #MozCon Speakers

Adam Sherk

Dana DiTomaso – I liked her ideas and her creativity, and she has lots of good ways for smaller brands to compete against the big ones in local SEO. His longer presentations must be monumental because the 30 min version was loaded with useful information. Allison Urban – I enjoyed Allison’s UX tips. My main takeaway was that monkeys are good.

SEO 148
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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

This also shows that despite its lack of retweeting and the fact that the Chicago Tribune is somewhat regional in nature (they do also compete for national news online) @ColonelTribune has done well to reach the 99.4th percentile. So specific to Impact, it is important not only to retweet but to retweet others as well.

News 165
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Like The Huffington Post there are also competing Facebook buttons at work. The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text.

News 149
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Not sure if Adam factored in the msnbc.msn.com subdomain when he got the engagement number, but I know I certainly didn’t take it into account when fetching the data from Compete (which unfortunately, requires a subscription to get at subdomain breakdowns).

Sites 176
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Real-time Search Optimization for News Sites

Adam Sherk

Real-time Search Optimization As can be seen, news sites have some real advantages in competing for real-time search visibility particularly in Google and Bing. News organizations can quickly gain multiple listings and sustain them for a period of time through user retweets.

Sites 143