Convince & Convert
NOVEMBER 23, 2010
Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Benchmarkable Metrics instead of No Frame of Reference. Because most companies know their open rate, but they do not know whether it’s any good in comparison to other companies.
Convince & Convert
SEPTEMBER 21, 2010
I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison. However, I couldn't disagree with you more on your solution provider comparison matrix. From your comparison, it looks like you don't favor Spiral 16.
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Buzz Marketing for Technology
JUNE 27, 2008
These skills are often referred to as "digital literacy" ( Gilster, 1997 ; Inoue et al., The first, referred to as the "naïve" or conservative strategy, takes the view presented in recent literature at face value. It accepts the basic assumption that what we are dealing with is a number of separate skills.
Buzz Marketing for Technology
FEBRUARY 9, 2011
They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. But it also offers a paid service that offers unlimited terms to monitor and 10000 + results.
Convince & Convert
SEPTEMBER 20, 2010
By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. link] Mark Nielsen Is Twitter for Business Even Worth the Trouble?
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