Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. . • How much time will you be able to allocate to this project? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 158

Social Media Radian6 Strategy SM2 158

Buzz Marketing for Technology

JUNE 27, 2008

These skills are often referred to as "digital literacy" ( Gilster, 1997 ; Inoue et al., The first, referred to as the "naïve" or conservative strategy, takes the view presented in recent literature at face value. It accepts the basic assumption that what we are dealing with is a number of separate skills.

Skills 207

Skills Education Telecommunications Journal 207

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They also provide professional services to deliver deeper insights through its Market Intelligence Studies to answer specific market research questions.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book?

Social CRM 148

Social CRM Twitter B2B CoTweet 148