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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

These skills are often referred to as "digital literacy" ( Gilster, 1997 ; Inoue et al., the ability to intuitively decipher or "read" visual messages embedded in graphic user interfaces). For instance, using a computer program is conceived as involving procedural skills (e.g.,

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. link] Mark Nielsen Is Twitter for Business Even Worth the Trouble? A new research study of 1,400 U.S.