Brands Spent a Whopping $673B on Social Media Ads in Five Years
The Realtime Report
MAY 30, 2023
Over 80% of total ad spending this year, or $170.3bn, will be generated through mobile, up from $53.5bn five years ago. In global comparison, most ad spending, or $72.3bn, will come from the United States. Snapchat, Reddit, Pinterest, Twitter, and ByteDance all had around 5% shares in global social media advertising revenue.
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