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5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413
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Facebook Account Optimization and Organization Techniques

Jon Loomer

For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Examples include using better naming conventions, relying on a go-to build template, and much more. A/B bidding check to see comparisons. Definitions. Your System.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Assess any limitations and challenges, for example, a low social media budget.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Engagements.

Report 127
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives. Go for a data-heavy summary. Busy bosses and managers. Define the Platforms. Dig Into Detailed Data.

Report 147
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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. Not All Social Channels Provide Paid Benchmarks For Comparison. If your aim is driving impressions, pay close attention to your CPM. For example, if your company sells fruit, categorize your posts based on the type (i.e.

Nielsen 120
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Strategically Target Countries for Quality Leads with Meta Ads

Jon Loomer

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. But the difference between reaching people in the US and India, for example, is significant. There’s a wide variation in costs to reach people by country.

CPM 173