Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

MARCH 9, 2018

Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Is your company women led? I've already used the attributes feature to adjust my own company's Google listing on Maps and Search.

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Google API Microsoft LinkedIn 123

Sherrilynne Starkie

OCTOBER 15, 2018

YouTube is used by 59 per cent of Canadians and almost half of those use it daily. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. How Canadians use Social Media. Canadians love social media. Only 20 per cent of those use it daily.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 21, 2018

Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Set up no-obligation chat.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

NOVEMBER 4, 2012

The C-61 in 61 Seconds YouTube competition invited Canadians to post a short video expressing their concerns over the bill. People will increasingly seek to influence policy, companies and communities. The Federal government received more than 30,000 letters from concerned citizens. Related posts: On the eve of Twestival.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JANUARY 20, 2020

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

FEBRUARY 28, 2019

Now you can add YouTube video assets to Google responsive display adcampaigns. Like responsive search ads, these ads are largely automated, with advertisers adding multiple images — and now up to five YouTube videos — headlines, descriptions and brand logos that get served in different combinations and ad sizes dynamically.

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Facebook Committee Sports YouTube 150

Sherrilynne Starkie

JULY 4, 2018

These features will allow people to judge the credibility of brands and companies on Facebook. Google Analytics has introduced a new video series on YouTube: Measure Matters. Users can see recent name changes and the date the page was created. Coming soon are political ad labels. Instagram Stories get musical. Jul 04, 2018.

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Analytics Instagram Analysis Library 170

Sherrilynne Starkie

MAY 4, 2013

How can one company hold two such polarizing views of women and expect to be taken seriously as a champion of ‘Real Beauty’? Related posts: YouTube introduces trends. Featured Headline Marketing public relations Social Media YouTube Axe (brand) Dove Dove Campaign for Real Beauty Old Spice Real Beauty Sketch (drawing) Unilever'

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Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

AUGUST 21, 2018

This excellent infographic from UK video production company Hyperfine is full of compelling facts and figures about using video for communications and content marketing. The vast majority of people will click away if a video stalls. Eighty per cent of viewers can recall a video they’ve viewed in the last 30 days.

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Video Content Mobile Engagement 170

Sherrilynne Starkie

DECEMBER 27, 2020

YouTube Video Reach. YouTube uses machine learning to maximize the reach of video ad campaigns. From there as it owns YouTube, Google ’s machine learning will automatically serve the most efficient combination of these formats. Source: Facebook. .

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Video Content Statistics YouTube 307

Sherrilynne Starkie

AUGUST 28, 2018

It’s pace of growth is outstripping that of more mature channels such as Facebook and YouTube. Contact me to put it to work for your company. Key facts: Instagram is growing much faster than SnapChat and Pinterest in monthy users. Brands are spending billions on influencer marketing.

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Instagram Influencer Cost YouTube 247

Sherrilynne Starkie

AUGUST 16, 2018

Will YouTube overtake Facebook on the web? billion monthly visits means that YouTube is poised to replace it as the world’s Number 2 most-visited website. The company is experimenting with features that would promote alternative viewpoints, address misinformation and reduce the echo chambers.

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