Josh S Peters

MARCH 5, 2010

Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay.

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Josh S Peters

SEPTEMBER 16, 2009

Flipping The Funnel Companies (606) Flipping the Funnel is all about giving your fans the power to speak up. This one is based around the needs of companies. It’s about companies that can help you make something happen… I think I should be on that list Bonus links!

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Josh S Peters

OCTOBER 28, 2009

Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit. One of the key points to successfully using social media for your company is to tell your story. This video is one of the best examples of a company telling it’s story in an interesting and compelling manner. Storytelling.

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Josh S Peters

AUGUST 21, 2009

TwittFaced is a guide to social media that covers tools, tips, basic strategy, ROI, and have walk throughs, in depth information, and network descriptions to help individuals, professionals, small biz, mid sized biz, large corporations, and anyone else understand and make the most of their social media use.

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Josh S Peters

NOVEMBER 30, 2009

The goal is to associate the company with it’s services and offerings. The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

MARCH 16, 2010

Who ever it is make sure they know what your company’s position and strategy is for online reputation management. PR Who is already handling your brand’s image? Is it every employee’s responsibility, a dedicated departments, or an agencies? However you split it, ORM is all about your Public Relations.

Reputation 209

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Josh S Peters

OCTOBER 18, 2010

More companies should look at this approach and take note. It’s nice to see some companies working to get their HR, and application process in line with how things are changing online, but from my current experience I can tell you it’s still a far way from where it should be. That’s it.

Applications 125

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Josh S Peters

DECEMBER 4, 2009

Look for these people that are helping to build the awareness of your company and driving traffic to you and think of a way to reward them. People are spending more and more time online so making the delivery of info, deals, etc more convenient and giving it to them where they are will always help the perception of your company.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

SEPTEMBER 29, 2009

Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies. Well in your company you probably have people who represent the company in many ways. The good news is that they didn’t.

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Josh S Peters

OCTOBER 16, 2009

What we have done is gather our knowledge based on our various areas of expertise and put together a training program that includes, but definitely isn’t limited to: How to use Twitter to extend your brand How Twitter can fit into your organization’s sales cycle How to find the right mix of using Twitter like a TV station, town hall, cocktail (..)

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Josh S Peters

NOVEMBER 16, 2009

My goal is to fill your brain with actionable knowledge and tactics that you can take back with you to your company or personal use. You will need to bring your laptop because we will be doing this stuff from beginning to end. You will also get a signed copy of my book just for showing up. Thank you for reading, hope to see you there.

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Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

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ROI Social Media Review Case Study 153

Josh S Peters

JUNE 9, 2010

When they couldn’t get the coupon, they let the company know. Technology hits bumps from time to time. Did Einstein get a wall full of comments? Their audience was motivated by a desire for free bagels. This isn’t to say every audience needs free products. Often, people simply want to be heard.

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Josh S Peters

APRIL 21, 2009

I hope it leads to additional success for you and your company as well as positive reviews from authors! I was very excited to learn about this book from Jacob. Will RT it shortly on our @west17media and my @roger accounts. Cheers Roger /// Connect with West17Media on our Facebook Page - [link] Josh Peters Thanks, glad to hear from you.

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Josh S Peters

JULY 22, 2009

One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. The second company that blew me away when talking to them was Keen. I looks like a sweet platform for companies to showcase thier products.

Social Media 100

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Josh S Peters

OCTOBER 11, 2010

At some point I might get back into the sole practitioner game, but as of right now, I really feel that I need the experiences and education that only comes from working in a day to day company environment. It's been nice knowing you.

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Josh S Peters

APRIL 16, 2010

But what about company accounts? Because it shouldn’t be about what your neighbor gets out of following or friending that person (or even if they follow or friend you back), it’s what YOU get out of following or friending that person. However I can see where you're coming from.

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Josh S Peters

JULY 24, 2009

However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. While I might have expected more from a brand whose parent company is so heavily engaged in social media (Fiskars) but it’s nice to see Brunton leading the charge with Gerber not too far behind.

Social Media 100

Social Media Brands Meeting Retail 100

Josh S Peters

FEBRUARY 24, 2009

I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead. Much Much more and more to come I am incredibly excited to be working with this project, and to help manage the community.

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Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

ROI 105

ROI Social Media Review Case Study 105

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. I'm a little skeptic because I know how incredibly annoying it can be sometimes when companies search for keywords in my tweets and then follow me based on that.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

APRIL 22, 2010

A good internet marketer will be on top of the companies SEO and know how it plays into social media, content creation, and PPC. They know how email can bolster your social media efforts and vice versa. Mixing the disciplines together under the unified banner of Internet Marketing.

Marketing 113

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Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

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Josh S Peters

DECEMBER 22, 2009

But it will be a huge problem if they really implement things with the right law that backs up the guidelines. -Val

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Josh S Peters

NOVEMBER 5, 2009

Sincerity If you’re going to be seen as a company who truly cares then your apologies need to be followed up with sincere action. However if you do make a mistake own up to it and then take action. Toyota did great at owning up to it, but that’s where it stopped. Which brings us to the next lesson.

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Josh S Peters

JUNE 21, 2010

This is a guest post from Erica Brown Companies from mom and pops to multinational corporations are diving into, or at the very least, dipping a toe in to the pool of social media. You see it more than you should : companies who master Facebook , but ignore their Twitter accounts. So what do these three companies have in common?

Social Media 159

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Josh S Peters

APRIL 6, 2010

Find the voice of your company based on the audience you are connecting with. Gone are the days when companies simply wrote a check to their ad agency (or yellow pages rep), then sat back and watched marketing “work”. Communicate – Don’t speak above or below the level of your customers.

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Josh S Peters

JANUARY 4, 2010

If you’re a smaller company and segmenting your accounts doesn’t make sense then you have options there as well. If you have a PR department, marketing department, branding department, etc then creating separate accounts for each might be necessary.

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Josh S Peters

AUGUST 17, 2009

For your user name you can have your company name in it to help promote and give instant disclosure of who you represent. Make sure to fill it out completely, put your face on it and be open and transparent about who you are and who / what you represent. Find relevant groups and start talking to those people.

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