Sprout Social
MARCH 19, 2024
These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.
Techipedia: Tamar Weinberg
APRIL 7, 2014
A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Companies that Use Social Media for Clinical Trial Recruitment. Reduce overall costs.
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Talkwalker SM
APRIL 14, 2016
Surveys have shown that looking up health information is one of the main reasons why women use the internet. A Guttmacher Institute survey found that more than half of them use it for other reasons than birth control. Such data can help various departments within pharmaceutical companies to improve their products.
Social Media Strategies Summit
FEBRUARY 24, 2021
According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. 3 Examples of Social Media Listening in Action. The result?
Proactive Report
MARCH 14, 2013
OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. And why is Starbucks so often hailed as the #1 social media company in the US then? “From our survey results it appears that mothers tend to seek out via social media the opinion of other mothers and are influenced by them fairly often.”
Diva Marketing Blog
DECEMBER 17, 2009
On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. However, for companies in highly regulated industries, especially healhcare, the stakes are high to get it "right.". Pfizer Inc.,
Writtent Blog
MAY 7, 2021
This latter point relates to the fact that US Government statements have suggested that they intend to negotiate for US pharmaceutical companies to charge higher prices for medicines sold to the NHS as part of any UK-US free trade agreement. You might not have been able to reach an agreement and are now faced with going to court.
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