Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Drive more pre-qualified patient referrals. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

MARCH 19, 2024

AI insights for health and pharma AI provides valuable insights that significantly improve patient care and drug development in the healthcare and pharmaceutical sectors by efficiently structuring complex medical data. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Talkwalker SM

APRIL 14, 2016

Surveys have shown that looking up health information is one of the main reasons why women use the internet. A Guttmacher Institute survey found that more than half of them use it for other reasons than birth control. Such data can help various departments within pharmaceutical companies to improve their products.

Pharmaceuticals 60

Pharmaceuticals Health Care Hashtag Survey 60

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Proactive Report

MARCH 14, 2013

OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. “From our survey results it appears that mothers tend to seek out via social media the opinion of other mothers and are influenced by them fairly often.” Radius’s study surveyed U.S. home care products. packaged foods.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Diva Marketing Blog

DECEMBER 17, 2009

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. According to a national survey we recently conducted, they aren't too happy about pharma communicating with them via social media.

Pharmaceuticals 74

Pharmaceuticals Social Media Policies Marketing 74

Twist Image

MARCH 2, 2017

A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. When it comes to Millennials, however, our survey findings weren't as distinct. True story.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40