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Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. According to Afiniti, this method will result in increasingly satisfied customers and increased company sales. The caller profiles come from data firms like Afiniti Holdings.

Data 91
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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What does the company do?

Privacy 107
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Great Case on Social Media Turned Into a Bad One by The Traditional Media

Mindjumpers

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. The original journalist found out about the story via my Facebook profile, so surely she’s breaching my privacy just as much as Fullrate?

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. And what about privacy? How is iBeacon different than using GPS for geo-location?

Apple 149
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Marketing IT. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network Monitoring. Disaster Recovery.

Company 122
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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Wireless & Mobile. t always found a lot of success, particularly for companies where Outlook isnâ??t Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. WAN Optimization. VoIP & Convergence. Unified Communications. VoIP Services. Applications.

Meeting 100